MAS being the pride of Malaysia as far as being the National Airline or Carrier for so many years already must always be supported,promoted and ensure her good results all the time! How to do?
Maybe the many unjustifiable take over or change of ownership have effected MAS greatly as compared to SIA.
MAS that started initially as Malayan Airways and later MAS-SIA and then split to become MAS or better known as Malaysian Airlines have had many success stories as well as failures in terms of bringing in the profits as expected be her shareholders and all stakeholders of MAS.
SIA have now become one of the World’s Best Managed Airlines and become a benchmark to many other airlines in terms of excellent customer experience and service,value for money deals,preferred airline status,world class cabin crew and ground services and a model of a great managed company to many businesses.
Actually Malaysia and Singapore have many similarities and in particular the people and their customs but Singapore being led by the dynamic PM Lee Kuan Yew for so many years have helped build Singapore to be a dynamic,progressive,innovative,quality and wealthy country about 5 million population now.
MAS being independant again after “exiting” Air Asia from her sontrolling stake will now need to be positive,dynamic,possess a great management team and BOD plus a talented work force that can also assist Top Mgmt to get things done quickly,correctly and with good outcomes.
MAS with her very own dedicated terminal the KLIA can easily beat other local airlines like Air Asia in terms of customer experience,value for money,shopping and dining experience at KLIA plus many other faciliities that others cannot offer.The big size in terms of land area and built up area of KLIA can easily make a lot of difference and safety assurance for MAS as compared to other airports even Changi!
However it is not the infrastructure only that determine the airline’s performance but the offerings to the customers both for domestic and overseas travel that make a lot of difference.If you pay less but get lots of benefits and quality services surely you will prefer the airline and become True Customers for a long time.If your airline is always having problems like delays,baggage missing,poor ground services and cabin services then you will not become a preferred airline to many just a few only.
MAS must polished up their Top Mgmt Team and prove the market that the Top Mgmt Team always get their act done well and results are almost world class!The share price of MAS must rise and rise to show the market that buyimg a MAS stock is the best thing to do nowadays.The ROI will be consistently good and dividends are always there to great satisfaction.
The activities at KLIA both outside and inside the terminals must greatly increased with lots of shopping and dining centres made available.LCCT have done well with Air Asia aggressive marketing and promotions that life at LCCT is really a “happening” as compared at KLIA which seem to be to quiet and too normal!
When you create a hive of activities at your airport then almost anyone will want to visit KLIA and get something done there either they fly,shop,dine or window shopping…
MAS People have always been the best in the world and they perform excellently well like their engineeering team,F&B or catering services and many more.With Great Leadership and Consistent ,Mas People will grow and grow better.
MAS is positioned to be a Premium Airline in the likes of SIA,Emirates,Qatar Airlines and many others so MAS will have that special offerings that no Cheap Fares or Budget Airlines can offer!Thats a fact!
So,MAS need to make great changes and Transform to a Greater Airline than what it is now and get that done starts with the Leadership,People,Products&Services plus all value added offerings.
Lets see MAS performance from now on…its also a matter of survival and no more a choice for any bailouts or second chances!
Contact Ramli at hp:+6019-2537165 or email: ramlipromoter@yahoo.com